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SoundOnMelor

AI MV & visual materials for artists and labels

Year 2025

My Role

Design Manager

Team

2 product designers

1 creative designer

What is SoundOn Melor?

SoundOn Melor is an AIGC tool that helps artists create visual materials to promote their music, including music videos, Spotify Canvas, and album covers. Artists access Melor through SoundOn, TikTok’s all-in-one platform for artists and labels to distribute and promote their music globally.

AI MV Showcase

Generated by Melor

Key Pages

The core screens of Melor’s video-creation flow

What Kinds of Videos Do Artists & Labels Need?

🤩 Pre-save stage

A lyric video on YouTube

Lyric videos + impromptu covers + daily vlogs

Low-cost fan accumulation, validate song potential

🎤 New release stage

A music video on YouTube

Music videos (MV) + behind-the-scenes creation + TikTok challenges

Strengthen song promotion and personal brand

😎 Mature stage

An artist's TikTok challenge video

Music videos (MV) + behind-the-scenes creation + TikTok challenges + brand collaborations + Live clips

Boost commercial value and industry influence

How to Build an AIGC Tool

An AIGC tool is the bridge between users’ ideal outcomes and model capabilities

AIGC tool

Bridge between users’ ideal outcomes and model capabilities

Model
capabilities

  • Foundation models
  • Parameters
  • Constraints

What designers should focus on

  1. 1. Input
  2. 2. Response
  3. 3. Output
  4. 4. Edit & Confirm
  • Goals
  • Ideal output
  • Experience

Continuous feedback loop

Designers turn model capabilities into meaningful user outcomes

Through thoughtful design, orchestration and iteration

Music Videos Are the Hardest to Generate

So we broke each one into a workflow the model can actually handle

🎬 Ideal MV

Ideal music videos — a collage of reference MV stills

🎬 Feasible workflow

  1. 🎧 Understand song audio

  2. 👀 Choose 2–3 styles per MV

  3. 😍 Artist face copyright

  4. 🔧 Generate video

  5. ✂️ Video editing

Our Solutions

How Melor turns a song into a finished music video, step by step

🎧 Analyze music audio

Melor — Generate music video: select a sound, add your photo, choose an aspect ratio

🎨 Concept art

Melor — Concept art step: generated options to pick 1–2 from

🎬 Storyboard

Melor — Storyboard step: frames on a timeline, pick one per shot

Showcase Gallery

A selection of music videos and visuals generated with Melor

Data & Next Step

Early results since launch, and where Melor goes next

User retention

45.83%

Day-7 user retention rate

Conversion rate

41.6%

From entry to final publication

Usage cost

15–20min

Time spent on the storyboard step

User actions for regeneration

45.19%Regenerate with advice

  • Regenerate with advice
  • Regenerate with brief
  • Regenerate directly
  • It’s very slow and looks like a beginner’s animation.
  • It would be important to have a range of template options
  • For some reason, living beings are always forced to be involved. Not needed.
  • Regarding the creation of the videos, the quality is still not good.
  • It’s too slow
  • It takes a lot of time
  • It would be better if there was an option to write the script.
  • There should be 4 takes of scenes to diversify the clips more.
  • The tool needs to have more ‘life’, more expressiveness, and connection with what is being sung.
  • I can’t change the seed for each section, even though I can ask for more frames.
  • I want to be able to make 60-second videos.

Negative feedback and suggestions from users

Next step: onboard the Seedance 2.0 model and launch Agent mode

Seedance 2.0 on Melor — up to 150 free generations Melor Agent mode — storyboard editor with an AI agent panel

Other Projects

Music Discovery on TikTok

Music Discovery on TikTok

Top Artist Campaign
SoundOn

SoundOn

Have a team to build, or a product to grow? Let’s talk.

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· --°C · San Francisco · --:--